Q+A Catch Up with Tamryn from It’s a Sher Thing


It’s a Sher Thing

If you’re an advocate of women empowerment, keen to know the next ‘it’ beauty product and also… not opposed to the idea of a vajacial – then you better read on!

As you may have guessed, It’s a Sher Thing is not your average beauty, lifestyle and food blog. Tamryn Sher started blogging only a few months ago and is already making waves with her unique perspective on life as a busy business woman. So much so that her blog has even caught the attention of Top Billing! Read on to find out more.

A game of 20 questions with Tamryn Sher

1. Most of us know you on Instagram for your glamorous pics and product reviews, with which you’ve been able to amass a following of nearly 7K people. Tell us a bit about what your average day entails.

First off, thank you so much for the opportunity to be featured on Peaches in the Wild. I am so humbled.

My day starts off with me rushing through traffic, in the beautiful, bustling city of Johannesburg to get to Hyde Park where I work for a prestigious PR agency. My day job consists of… putting strategic plans together, engaging with influencers, planning events, writing press releases, engaging with the media on industry related topics, and pitching angles to different media houses to secure top of mind awareness. All while drinking coffee intravenously 😊

In the world of PR, no two days are ever alike. Today you could be handling a crisis while writing a strategic PR plan and tomorrow you could be attending a glamorous award ceremony. After that it’s getting home to cook dinner, going to the gym and then I relax by either having a bubble bath, applying a hair and face mask, reading a book or blogging.

2. What do you consider to be the personal strengths that have helped you achieve who and where you are today?

Confidence, positivity and an incredible work ethic.

I was an Account Director at 26 years old, but that was no easy task. When I was 18 and everyone went to Durban on matric vac, I went to Durban and did an internship at uShaka marine world (LOL!), from 07h00-17h00 and then I jolled in the evenings. When I started working, I assured my manager that I was confident about the task at hand, even if I had to figure out how to do it afterwards. I mean I had colleagues, Google and Siri.

Corporate culture is also very important, I would always get involved! Whether it was helping with the social committee or proposing some proactive ideas to boost staff morale. I was always sure to invest in the company I worked at and show that I was thinking about them. I believe your 20s are your years to grind. I worked full time while putting myself through two diplomas, a degree and my honours in marketing. I have given up many a social event, many a weekend to stay at home and study and I have pulled more all-nighters than I can remember to meet client deadlines too. I’m now 28 years old and in a very comfortable position career wise and I’m where I wanted to be financially.

The sacrifices you make in private then become the successes you celebrate in public.

3. What do you do in your spare time?

In my spare time I enjoy eating out, browsing through local food markets, hiking, blogging, baking, traveling and spending time with family and friends.

4. What inspired you to create It’s a Sher thing and start blogging?

I’ve always wanted to have my own little space on the internet. When I was single, I would go on one bad date after another I would tell my friends about these dates and they would be hysterical. They always said I should start a blog – I was going to call it Single in the City.

Now that I have It’s a Sher Thing I get to share my tips for the busy business woman. Whether it be how to save 5 mins in the morning by buying this new roll on eyeshadow to saving time making lunch by subscribing to a lunchbox service. I talk about topics that interest me as a career driven millennial and I talk about them in an interesting way (I hope it’s interesting, LOL).

5. What is your greatest achievement outside of blogging?

I am truly blessed as I have a lot to be thankful for. I have two sisters that I am very close to which I hold in high regard. My honours in marketing is a huge achievement as it was difficult to achieve while working full time, I finally started my passion project It’s a Sher Thing late last year and – I’m dating a doctor! Life is what you make of it and I’m a big believer in being cognisant of the energy you put out into the universe and I believe your attitude attracts positivity or negativity into your life.

6. You post regularly on social media and you’re very consistent with your blog posts. How much time do you dedicate to blogging?

It’s very difficult to blog in the evenings after you’ve worked a full day, cooked and trained, as you’re tired and not feeling as creative. But when you know you’re passionate about something you want to do it more than you want to sleep. When you love something, you find the time to do it.

Each week is different. I’m a planner, so I try to plan as much content in advance as I can. I post on my blog about 3x a week and I post an Instagram pic every day to keep my audience engaged. There are days where the words just flow, and I can get out three blog posts in a day and then there are days where I dedicate a whole Sunday to blogging and only manage to eat a packet of jelly beans while binge watching series. On average, I would say I dedicate an hour a day to social media and anywhere from half a day to a full day every weekend, to blogging.

7. You post about varied topics such as lifestyle, beauty and food, with a unique emphasis on beauty and talking about issues others may shy away from. What is your ultimate favourite beauty product and/or brand, and why?

What is considered to be an issue that others may shy away from in 2018? It’s 2018 people! Every girl has had their eyebrows micro bladed, so all our eyebrows are on fleek. Trump is president. You get lip balms that change according to your PH balance, so you can get your own customised shade – and now you get an O-Shot so that women who have had natural birth and suffer from urinary incontinence can remedy this measure… in their lunch break!

My blog is all about empowering women by regularly exposing them to new information. We are all different and what works for me may not work for you but at least you know what options are available to you out there.

About my ultimate fave beauty product, that’s a pretty loaded question for a beauty blogger to answer. 😊 My 3 favourite products that I’m loving right now are:

    1. Dermalogica’s calm water gel
    2. The skin creamery’s natural ingredient range
    3. Lush’s coconut oil moisturising bath balms
    4. Clarins daily energiser lovely lip balm
    5. Elizabeth Arden’s everything! Their lip oil, bronzer, gelato crush lipstick… I love it all

Ok I know I said my top 3 and then I gave you 5 options, buuuut I am a beauty blogger who has a passion for the industry… that, and I stay in shape by running from commitment.

8. What would you say is the biggest challenge you have encountered about lifestyle blogging?

I think the lifestyle category opens you up to talk about anything and everything and this is an opportunity to talk about topical issues such as the water crisis in the Western Cape. The biggest challenge is time. I need more time to craft articles and take pics.

9. What do you feel has been the greatest satisfaction about being a blogger so far? (Invitations to events, interaction with new and different people, free gifts, etc.)

I work in the industry, so I can appreciate how much effort goes into the events we attend, and I know how many rounds of approval that press release must’ve gone through before it finally reaches us.

I love receiving the information first, before the public knows about it. My greatest satisfaction is when people call me by my blog name or Instagram handle (only people from Instagram call me by my full name: Tamryn Sher) it shows me that women are reading what I’m writing and regular enough to know who I am. I also love the glamour of attending the events, meeting new girls in the industry, sharing best practice tips and reviewing the most amazing products.

10. How would you describe your blogging style?

It’s a Sher Thing is still in her infant stage. She was only launched on 21 November 2017, so I’m still figuring out my writing style. I try write in a casual way, like how I would speak to my friends, and I try to incorporate my personality into the posts when I can.

I talk about products in a way that I would like to receive the info. I recently wrote a medically angled post and chose to write in a Q&A and bullet point form so that my audience could easily digest the information I was sharing. No one likes reading long articles about words they cannot pronounce. They want to know what the product does and if they need it.

11. How would you describe your personal style and who would you consider to be your style inspiration?

My personal style changes according to my mood. There are days where I look very corporate and put together and then there are days where I look like a student that just pulled an all-nighter to get her assignment submitted on time.

It depends on where I’m going, who I’m planning to see and what I’m planning to do. My best is when I look like a swamp beast and then I run into all my exes, my old boss, Obama – you know what I mean. That’s when I pull the fake it till you make it approach and lie to myself, I’m like ‘Girl you fine as hell, he wishes he still had you!’. But lightening doesn’t strike the same spot twice, keep it moving. I like clothes that are comfortable and then I incorporate statement pieces like a chunky necklace or bright shoes.

12. I know that as a lifestyle blogger myself, putting your views and experiences out there for the world to weigh in on can have its ups and downs. What’s your best advice for handling criticism?

You’ve heard the expression ‘opinions are like assholes, everybody has one’. We all have the prerogative to share our points of view, if we do so in a way that’s respectful and kind. You can disagree with someone’s opinion in a way that’s not personal or offensive. It’s never easy sharing your opinion and opening yourself up to scrutiny, but I’m very careful not to allow negativity to distract or derail me from my purpose and what I’ve set out to do. You have good days and bad days, sometimes you must take the knock, apologise, take the situation as a key learning – and move forward.

13. How do you manage to balance having a full-time job and consistently produce such delightful and varied content for your followers?

Planning ahead is crucial to your success and having a strategy also helps. That way you’re always working two weeks in advance and already know what you want to talk about, then you just have to do it. Blogging is a passion project for me, as it allows me to incorporate my marketing degree, PR experience and explore my creativity. Planning is key to success!

14. How do you motivate yourself to blog consistently?

I have a passion for what I do – and I love it! There are days where I wake up early before work and get a blog post out because I’m in the mood to write that day. I also get inspired by the products and experiences I am blessed enough to be exposed to. It’s not easy, and it’s a constant juggling act but working in advance and writing mostly on the weekends helps a lot.

15. Who would you consider to be your biggest influences and why?

I have read blogs for as long as I can remember. I love Leigh’s candid approach and honest reviews on Lipgloss is my Life; that Luzanne brings you along through her journey as a woman on Pink Peonies; and that Elsa is doing things differently on Mooi Praatjies which is the only all Afrikaans beauty blog in SA.

Other than that, my family is always encouraging me to write more and always throwing topics for discussion my way. I’m inspired by local trends as well as global news.

16. Where would you like to be in the blogging community five years from now?

I would love It’s a Sher Thing to be a blog that is regularly read by women who are in the working world as well as those who are entering the corporate environment. I would love to be an established blogger with a credible, engaging following, who is a go-to when it comes to beauty tips, lifestyle content, food recipes and subscription offerings. I would be thrilled if I was considered to be a social media influencer who regularly works on innovative campaigns within the industry.

17. What should we expect from you next?

You can expect to see the latest innovations in the beauty and skincare industry, my rambling on about my life and how I find my way through the corporate world, under the lifestyle section of the blog. As well as some delicious, must try recipes and subscription services under the food section! I may also introduce some fashion ideas under the lifestyle section and I would love to incorporate a travel section at a later stage.

18. You definitely have a theme running through your content which has a strong emphasis on positivity and self-confidence. Describe what key points you would like your followers to take away or feel when engaging with your content.

I’m a big believer in women’s empowerment and feminism (women having equal rights to men). I also believe that life is short so f*cking enjoy it. Don’t let negativity derail you from what you want to do. Not everyone will like your posts, writing style, dress sense etc. thank them for the engagement and extra view and move on. Life is beautiful, find the beauty in every day, sometimes the only beauty you will find is in the satisfaction of your morning coffee or the pink glow from the sun setting and that’s ok.

Embrace your journey, own every experience, be self-assured in who you are as a woman and f*cking go for it.

Oh, and PS. When it comes to relationships, understand that some guys like caviar and some guys like cat food, you can’t take it personally. Say ciao and move on, aint nobody got time to be crying over a guy with no taste. Use that raw emotion to throw yourself into something you care about. Every time I go through a break up, I lose weight and get a promotion. There’s always a silver lining. Always choose to see the glass as so full, it’s overflowing.

19. What advice would you give to someone who wants to start blogging?

Do it girl! Reflect and ensure that you know what your intentions are for why you’re starting to blog. If you’re doing it to share content, experiences and view points and you don’t care that only your mom and your neighbours’ cat are reading it, then you’ll find pleasure in the process.

If you’re doing it for the free stuff, understand that the remuneration you outlay for the free stuff is your precious time. Understand that brands want to work with people who have quite a bit of newsworthy content behind them, proven results and an engaging audience. If you just want the stuff, you’re going to feel frustrated. Set your intentions and then go for it baby girl!

20. How best should people contact you if they want to collaborate with you?

I would love to hear from readers regarding post feedback, builds on how to improve the content I create, ideas for content creation and of course I’m always open to love and engagement.

You can contact me through the blog or email me at hello@itsasherthing.co.za. I also love engaging with readers on social media, so feel free to follow, like, engage and DM me on Instagram, Facebook or Twitter.


{Thanks Tamryn for the pleasure of catching a cup of coffee together and letting me interview you for Peaches in the Wild. I am in awe of your positivity and dedication to what you set your mind to! Keep it up hun xx}


Interview by: Peaches
Images supplied by: It’s a Sher Thing

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