As the price of other luxury products increase around this time of year, Hellmann’s® mayonnaise has announced a price drop of over 30% in their recommended retail price nationwide!
Mayo is a staple in my household so I’m overjoyed! It’s the ideal condiment to add to salads, sandwiches and burgers – and I even pair it with my fish and chips.
Increases after the Budget Speech
Year-on-year there has been a 3% average increase in food and non-alcoholic beverages, and Consumer Price Index (CPI) figures in South Africa grew from 4.78% in 2018, to 5.27% in 2019. Last year saw milk, eggs and cheese increase by 1,3%, whilst oils and fats increased by 1,7%. With the CPI figures once again on the rise, households are strapped for cash and left to decide what grocery items they can or can’t afford.
Hellmann’s® believes that their customers should not need to compromise on their grocery purchases, nor on the quality of products they prefer to consume. The 30% price drop is their way of thanking loyal customers for their un-wavering support over the years.
Consumers shouldn’t have to compromise on quality products
Hellmann’s®, with its creamy texture and delicious taste, is made with high-quality ingredients and has long been known as a premium mayonnaise brand. This makes its whopping reduction in price even more appealing.
Brand Manager of Hellmann’s® South Africa’s, Bawinile Kwela, states confidently that “Clients will still be purchasing the premium multi-purpose kitchen condiment to which they have become accustomed.”
It’s important to note that the superb quality of the product will not be affected at all by the price drop, and consumers will continue to enjoy the same great Hellmann’s® taste they have grown to love. You get the same Hellmann’s® mayonnaise, with all its original ingredients, so there is no compromise in quality.
Although the 30% price drop is the recommended retail reduction in price, it is at the discretion of retailers as to how much they will decrease the price of their Hellmann’s® mayonnaise stock by.